Who We Are

betting.info is an affiliate comparison website that helps users find and compare UKGC-licensed betting sites in the United Kingdom. We are not a bookmaker and do not accept bets or process gambling transactions. Our website earns revenue through affiliate partnerships with the betting operators we feature. When you click through to a bookmaker via one of our links and open an account, we may receive a commission at no extra cost to you.

What Data We Collect

We collect a limited amount of data to help us improve the website and respond to your enquiries. The types of data we may collect include:

• Analytics data such as pages visited, time spent on site, referral source, browser type and device type
• Cookie data as described in our cookies policy
• Information you provide voluntarily through our contact form, including your name, email address and message content
• IP address and approximate geographic location for analytics and security purposes

We do not collect any financial information, betting account details or sensitive personal data.

How We Use Your Data

We use the data we collect for the following purposes:

• To analyse website traffic and understand how visitors use betting.info so we can improve our content and user experience
• To respond to enquiries submitted through our contact form
• To maintain the security and performance of the website
• To comply with legal obligations

We do not sell, rent or share your personal data with third parties for their marketing purposes. We may share anonymised, aggregated analytics data with our affiliate partners.

Cookies

betting.info uses cookies to provide essential website functionality, analyse traffic and support our affiliate partnerships. Cookies are small text files stored on your device when you visit our website. We use both first-party and third-party cookies.

For full details on the cookies we use, why we use them and how to manage your preferences, please read our cookies policy.

Third-Party Links

betting.info contains links to external betting sites, gambling support organisations and other third-party websites. When you click on a link to an external site, you leave betting.info and become subject to that website’s own privacy policy. We are not responsible for the privacy practices or content of any third-party websites. We encourage you to read the privacy policy of every website you visit.

Data Retention

We retain analytics data in aggregated, anonymised form for up to 26 months. Contact form submissions are retained for up to 12 months after your enquiry has been resolved, unless a longer retention period is required by law. Cookie data is retained for the periods set out in our cookies policy.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights in relation to your personal data:

• The right to access the personal data we hold about you
• The right to rectification if your data is inaccurate or incomplete
• The right to erasure of your personal data in certain circumstances
• The right to restrict processing of your personal data
• The right to data portability
• The right to object to processing of your personal data
• The right to withdraw consent at any time where we rely on consent as a legal basis

To exercise any of these rights, please contact us. We aim to respond to all data protection requests within 30 days. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data protection rights have been breached.

Contact Us

If you have any questions about this privacy policy or the way we handle your data, please get in touch through our contact page.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable legislation. When we make changes, we will update the date at the bottom of this page. We encourage you to review this policy periodically.

Last updated: March 2026